Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, Current Balance, Nucor, S&P; Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And,



over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

Strategy & Growth
- Own the digital marketing strategy for Freshservice, driving MQCs, pipeline, and revenue targets
- Define channel mix and investment strategy across paid search, social, display, video, and programmatic
- Make key budget allocation decisions to maximize ROI across the full funnel
- Identify growth opportunities and translate them into actionable, prioritized campaign plans

Ad Platform Expertise & AI-Driven Execution
- Lead strategy and execution across Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360
- Stay ahead of platform changes and AI-native features (smart bidding, Performance Max, AI creative tools) and apply them to drive efficiency
- Leverage automation and AI tooling to run a leaner, faster, and higher-performing demand gen engine
- Drive conti

📌 Senior Manager (Bengaluru)
🏢 FreshWorks
📍 Bengaluru