The India Sales Manager will strengthen BICO Group’s (Discover Echo and Cellink) commercial operations across India by driving lead qualification, market development, and technical business development for the Discover Echo microscopy and CELLINK 3D bioprinting portfolios. The role will focus on identifying and converting opportunities across cell biology, 3D cell culture, tissue engineering, organoid, regenerative medicine, drug discovery, imaging, and related life-science research applications. The position requires a commercially driven individual with strong scientific understanding who can engage customers, support distributors and Sales Managers, and align customer needs with BICO’s Life Science Solutions portfolio.

Primary responsibilities
Lead generation and market development
• Drive lead qualification and conversion for Discover Echo microscopes and Cellink 3D bioprinters across academic, biotech, biopharma, pharmaceutical, and applied research accounts.
• Execute targeted campaigns in underpenetrated markets within India




• Represent Discover Echo and Cellink during key events, customer visits, seminars, workshops, and market development activities to expand the sales pipeline.

Technical business development
• Act as a technical lead in pre-sales engagements by applying robust application understanding in microscopy, live-cell imaging, 3D cell culture, tissue engineering, organoids, biomaterials, and bioprinting workflows.
• Align customer needs with relevant product value propositions, including ease of imaging, workflow efficiency, reproducibility, 3D model development, and advanced biofabrication capability.
• Support feasibility discussions, product demonstrations, application workshops, and technical follow-ups in coordination with internal application and product experts.

Channel and sales execution support
• Collaborate closely with distributor to progress opportunities and provide technical depth during the sales process.
• Train, support, and e

📌 Sales Manager, India
🏢 BICO
📍 India