About the role
This role will drive business growth across JioStar’s Entertainment portfolio comprising of General Entertainment, Movies, Kids, Youth, International and Star Studio 18 across linear & streaming , operating at the intersection of strategy, monetization, and execution.
The mandate is to:
- Solve high-impact business problems across content, distribution, and monetization
- Build new revenue streams and scale existing ones
- Drive cross-screen thinking (TV + Streaming + CTV) across decision-making
- While AI and emerging capabilities are anchored separately today, this role is expected to actively translate these into business impact, with the potential to take on a broader Growth & Innovation mandate over time.
What You Will Own
1. Own Business Strategy with Execution Accountability
- Lead high-impact problem statements across the entertainment business
- Translate strategy into clear plans, operating rhythms, and measurable outcomes
- Work directly with business heads to drive implementation and closure
Expectation: You own outcomes, not just recommendations
2.
Build and Scale Monetization
- Own growth across core revenue streams (Ads + Subscriptions), working with business teams to unlock incremental value
- Build and scale new revenue engines beyond ads/subscriptions (e.g., consumer monetization, partnerships, new business models)
Expectation: Deliver material revenue impact across both existing and current streams
3. Drive Cross-Screen Business Thinking
- Help unify decision-making across linear TV, streaming, and CTV
- Influence content and investment decisions through integrated performance frameworks
Expectation: You think in terms of consumer behavior, not platforms
4. Lead Strategic Initiatives & Whitespaces
- Identify and build new opportunities across:
- Content formats (especially scalable, high-frequency formats like non-fiction)
- Partnerships and ecosystem plays
- New business models
- Support development and scaling of high-potenti
📌 Senior Vice President – Business Strategy (Mumbai)
🏢 JioStar
📍 Mumbai
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