Job Purpose
The purpose of this job is to execute sales operations through the DSA channel in line with branch plan and objectives by
interfacing with DSA partners and end customers to achieve targets. This role coordinates with Risk, Operations and Sales
Governance teams to ensure compliant and effective sales operations and portfolio health. It also drives and executes crossselling of ABHFL and ABFC products/ solutions as per branch level objectives.
Job Context & Major Challenges
Job Context/ Job Challenges:
Organizational Context
Key Aspects:
• Part of the Aditya Birla Capital Limited, Aditya Birla Housing Finance Limited (ABHFL) is registered with the National Housing
Bank as a housing finance company under the National Housing Bank Act, 1987. The company offers a complete range of
housing finance solutions such as home loans, home improvement and home construction loans, balance transfer and topup
loans, loans against property and construction finance. The company acquired its license on 9th July 2014 and has
aggressive growth plans.Job Context
Key Aspects:
• Providing housing finance (to buyers), Loan against Property, Commercial Property Purchase, Lease Rental Discounting and
Construction Finance (to builders) solutions, ABHFL caters to a diverse range of customer segments through its various
service offerings. Additionally, being predominantly retail driven, the business is characterized by high volume of loan
transactions and customer relationships. As a result, ABHFL business performance is strongly impacted by people, process
and organizational efficiencies, alongside core business drivers such as product/ solution quality, channel and customer
relationship management and risk management.
Annexure I : ABG Job Description Template
HayGroup
Job Description Template 2011
3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the
jobholder in the context of the Business/Unit/Function/Dep