Experience Required – 5+ Years (preferably in apparel/kids wear with D2C merchandising exposure)
Salary – Up to 10 LPA
Job Summary
The Senior Executive / Assistant Manager – Merchandising (D2C) plays a pivotal role in driving the end-to-end merchandising strategy for the Direct-to-Consumer channel of a leading kids wear brand. This position is responsible for shaping product assortments, optimizing vendor partnerships, and executing data-driven merchandising plans that align with business growth objectives. The role demands a deep understanding of market trends, consumer behavior, and retail dynamics, with a focus on enhancing sell-through, margin performance, and category profitability. The ideal candidate will be a proactive problem-solver with robust analytical skills, cross-functional collaboration experience, and a proven track record in apparel merchandising within the D2C space.
Key Responsibilities
- Support the development and execution of annual buying plans aligned with business volume and value targets.
- Coordinate with vendors and suppliers to ensure timely sourcing, quality compliance, and cost-effective procurement.
- Assist in supplier evaluation, performance tracking, and continuous improvement initiatives.
- Contribute to the creation of seasonal product ranges based on market insights, trend analysis, and consumer demand.
- Implement and monitor merchandising strategies tailored for D2C channels to maximize sales and profitability.
- Conduct competitor benchmarking, market research, and trend forecasting to inform product planning.
- Maintain a balanced and optimized assortment mix across pricing tiers, product quality, and style variety.
Requirements
- Minimum 5 years of experience in merchandising within apparel or fashion retail.
- Prior experience in kids wear or D2C merchandising is preferred.
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