1) Job Purpose

To drive the technical sales and marketing of Hindalco’s value-added aluminium extrusion products, focusing on increasing business volume and profitability. The role aims to strengthen customer relationships by providing best-in-class technical support, enabling customers’ product development, performance improvement, and business growth.
3) Job Context & Major Challenges:
Job Context :
The Indian automotive industry is growing rapidly and is poised to become a global manufacturing leader. This growth is driven by innovation and a solid focus on reducing carbon emissions. Lightweighting has emerged as a key strategy to achieve this objective, with aluminium being one of the most preferred and sustainable materials for developing lighter, more efficient vehicles.

Hindalco holds a unique position in the market as a fully integrated aluminium producer, spanning the entire value chain—from mining and refining to rolling, extrusion, and value-added products.



This integration enables Hindalco to offer customized alloys that effectively substitute heavier metals and provide the automotive industry with one-stop, tailor-made, high-performance aluminium solutions.

To cater to the rapidly evolving automotive industry, innovative lightweight solutions are essential — and the role of technical representatives is critical in driving this transformation through design optimization, material innovation, and close customer collaboration.
Job Challenges:

The use of aluminium extrusions in the Indian automotive industry remains significantly lower compared to global benchmarks. This gap is driven by multiple challenges, including limited design optimization for extrusions, inadequate awareness of their potential applications, higher material costs, and insufficient integration of extrusion tolerances in automotive design. Additionally, the development of specialized alloys to substitute heavier metals remains an area requiring focused innovation and collaboration

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