We are seeking an experienced and performance-driven digital marketing leader to head our digital marketing operations. The General Manager – Digital Marketing will be responsible for supervising multiple digital functions including campaign execution, web management, creative development, and content delivery. The role focuses on ensuring high-quality execution, timely delivery, and cross-functional alignment across teams.

The ideal candidate will have a strong command of performance marketing, leadership experience in managing diverse teams, and a process-oriented approach to maintaining operational efficiency. The role requires balancing creative and analytical thinking to drive effective, measurable outcomes for the organisation.

Requirements
Qualifications and Preferences:
- Bachelor's degree from IITs, NITs and/or Master's degree in Marketing from IIMs, ISB, XLRI, or equivalent Tier-1 colleges preferred.
- Minimum 6+ years of relevant experience in performance marketing across paid channels (Google, Meta, LinkedIn, programmatic, etc.),



with a solid record of driving measurable business outcomes.
- Minimum 2 years in a leadership or managerial capacity overseeing multi-channel digital teams.
- Demonstrated success in managing large ad budgets and delivering positive ROAS / CAC efficiency.
- Proven experience in data-driven marketing strategy, funnel optimization, and multi-channel attribution.
- Hands-on familiarity with marketing analytics platforms, campaign tracking, and reporting frameworks.
- Strong understanding of media mix modelling, audience segmentation, and lifecycle marketing.
- Working knowledge of conversion tracking, pixel implementation, and attribution models.
- Comfort with data analysis, dashboards, and performance forecasting using Excel / Sheets or BI tools.
- Exposure to marketing automation or CRM integrations is advantageous.
- Prior experience in team leadership or agency management — mentoring junior campaign managers, vendors, or p

📌 General Manager (India)
🏢 Prop Solutions4U
📍 India