Relationship Manager – NPCI Digital Payments (RuPay Credit Card)
Location: Mumbai / Pan-India
Department: Cards & Digital Payments

Role Overview:
The Relationship Manager will own end-to-end partner management for issuing banks, driving growth, adoption, and profitability of NPCI’s Digital Payment products, especially RuPay Credit Cards. The role requires a blend of business ownership, data-driven decision-making, ecosystem understanding, and execution excellence, with strong focus on revenue generation, portfolio scaling, and strategic partnerships.
The incumbent will act as a bridge between partner banks, and internal stakeholders, ensuring seamless execution of go-to-market (GTM) strategies for business, program launches, and ongoing business optimization.

Key Responsibilities:
1. Strategic Relationship & Account Management
• Own and manage end-to-end relationships with issuing banks, including CXOs and key decision-makers.
• Develop account growth strategies with clear revenue, activation, and market share targets.
• Conduct structured governance: QBRs, MBRs, performance reviews,



and executive updates.
• Identify cross-sell/upsell opportunities within partner portfolios.

2. Business Growth & Revenue Ownership
• Drive P&L; for assigned bank portfolios, including revenue realization, cost optimization, and profitability.
• Achieve card issuance, spends & activation targets across RuPay Cards Portfolio.
• Design incentive structures, pricing models, and commercial frameworks.

3. Go-to-Market (GTM) & Product Adoption
• Define and execute GTM strategies for current product & Project launches (e.g., RuPay CC on UPI, contactless, tokenization).
• Drive customer acquisition and activation campaigns in collaboration with banks.
• Conceptualize and execute joint marketing initiatives, partnerships, and promotions.
• Ensure feature adoption across digital payment products (RuPay CC UPI, cards, tokenization, etc.).

4. Data Analytics & Insights (Strengthened)
• Analyse portf

📌 Lead Relationship Management (Mumbai)
🏢 NPCI
📍 Mumbai