10 Aug
|
Noise
|
Gurugram
Your Will Be’s:
We’re looking for a Product Marketeer who’s equal parts storyteller, strategist, and cultural observer.
At Noise, products aren’t just built — they’re designed to be felt. You’ll shape how people see, understand, and connect with our products — from first glance to lasting impression.
If you live at the intersection of strategy, storytelling, and aesthetics, this role is made for you.
Build the Product Story
- Define the why, who, and how behind every product — turning insight into emotion and features into meaning.
- Craft a sharp, differentiated positioning that fits both the product and the cultural moment.
- Collaborate with creative teams to translate stories into visually consistent brand worlds — across launch films, packaging, app interfaces, and campaign visuals.
Anticipate What’s Next
- Track consumer behaviour, lifestyle trends, design shifts, and tech innovations to identify emerging opportunities.
- Feed these insights back into product and design teams — influencing what we create next.
- Maintain a trend radar across fitness, fashion,
wearables, and digital culture — ensuring Noise stays ahead of the curve.
Extend Product Life & Loyalty
- Build long-tail marketing strategies that sustain relevance beyond the launch window.
- Drive CRM, content, and community programs that deepen engagement and advocacy.
- Use user-generated content, reviews, and data to evolve product narratives visually and tonally over time.
Lead the End-to-End GTM
- Own 360° GTM planning — from intrigue and pre-booking to launch, retention, and reactivation.
- Ensure every touchpoint (online/offline) reflects a unified product narrative and visual identity.
- Partner with cross-functional teams — product, growth, creative, influencer, and retail — to deliver seamless launches.
Measure & Optimize
- Define success metrics across awareness, engagement, conversion, and retention.
- Analyze campaign performance and consumer sentiment to refine future GTMs.
- Blend
📌 Manager/Senior Manager (Gurugram)
🏢 Noise
📍 Gurugram