SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

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YOUR MISSION

The Director of Engineering - Consumer Intelligence & Engagement is a product-aligned technology leader with direct accountability for engineering delivery across the capabilities that define how consumers discover, engage with, and respond to our brand. This role owns the full product technology lifecycle, from architecture decisions and roadmap execution to engineering standards and platform health.
Your organisation is the layer of intelligence and engagement that activates our core commerce capabilities: shaping what consumers see, how content reaches them, how products are discovered, and how campaigns convert. AI is a key enabler across this organisation: you will apply AI to enhance personalisation,



accelerate content workflows, improve product discovery, and build smarter campaign targeting, but robust software engineering depth across these product domains remains the primary craft.
As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.

Key Responsibilities & Scope of Ownership:
- Personalisation - consumer segmentation, behavioural targeting, AI-driven product recommendations, and next-best-action experiences.
- Content Management - content modelling, authoring workflows, and multi-channel distribution via headless CMS (Sanity); AI-assisted content enrichment and generation.
- Product Detail & Listing Pages

📌 Director of Engineering Consumer Intelligence (Pune)
🏢 Puma
📍 Pune