JD – Area Manager

Roles & Responsibility

AM will be responsible for the overall branch performance and profitability of branches assigned.

A. BUSINESS DEVELOPMENT - RESPONSIBLITY FOR BUSINESS PERFORMANCE AND PROFITABILITY AGAINST STATED TARGETS

Driving business: Drive branches to achieve Business targets (existing and new products), Profitability and AUM targets m-o-m & FY; ensuring conversion of all Non BEP branches to BEP branches.
Monitor and Control: (i) Daily monitoring of critical parameters of Branch Score Card; (ii) Qualitative branch visits to drive, implement and facilitate business development strategies (minimum 2 visits/branch in a month)
Market study: Identify and assess market needs, market potential and competitor activities and develop product composition strategy to satisfy the needs of the common man; Identification of potential current branch locations
Lead generation: Plan and drive marketing campaigns or activities for branches to generate leads; ensure updation in Lead management module (both activity and call center lead)



and effective follow up and conversion
Accountability: Responsible for business disbursal/transaction numbers/values and AUM targets; Responsibility for cross selling targets based on product composition decided by branches

B. OPERATIONS - DISCIPLINE, EFFICIENCY AND EFFECTIVENESS-
(Monitoring and ensuring Operational efficiency and Asset quality in branches by educating employees to adhere to systems & procedures)

Process adherence and Regulatory compliance: Guide and ensure proper conduct of matters relating to credit assessment, KYC adherence/data enrichment, auction, expense management, cash transit, voucher entries, updation in BRS, Key management, bank account opening, daily data backup, maintenance of records / documents / registers, closure of gold inspection/audit remarks and customer grievance, within the agreed TAT.
Collection Management: Ensure timely interest collection by branches and recovery of over dues as

📌 Area Manager (Rampur)
🏢 Muthoot Fincorp
📍 Rampur