Job Description

Job Title: (EX) Trade Marketing

Level: EX

Function: Export Business Unit (EBU)

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1. JOB PURPOSE

The Trade Marketing role will be responsible for planning and managing marketing activities across key international markets in the LATAM region. The role includes handling advertising budgets and working with external agencies for Creative, BTL, Digital, Media, PR and Market Research activities to execute trade marketing campaigns and on-ground activations.

The role holder will also act as an interface between the Marketing & Brand Management team and Country Sales teams to ensure global brand strategies are aligned with local market requirements and channel activities.

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2. INTERACTION WITH STAKEHOLDERS

Internal

External

Direct

Export BU, Marketing,Business Planning & NMD, Export BU, Sales(LATAM), Finance, Finance Business Partner

Media

Indirect





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3. JOB REQUIREMENTS

Educational Qualifications

Essential: Graduate – Any Stream/Branch

Preferred Institution: Any Premier Institute

Desired Qualification: Management / Business Management / Business Administration

Work Experience

At least 5 years

Industry Specification

Consumer Durables, Consumer Goods, FMCG, Automobile

Additional Requirements

Experience in Trade Marketing, Brand Activation, Agency Management and Budget Handling

Need for Travel

10%

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4. KEY COMPETENCIES

Technical / Functional
- Sound understanding of Marketing and Brand Management principles
- B2C marketing expertise
- Campaign planning and execution
- Budget planning and PO management
- Agency management (Creative, BTL, Digital, Media, PR & Market Research)
- Brand awareness and brand activation tracking
- Analytical skills
- Ability to present and articulate ideas clearly
- Stakeholder

📌 Mgr (Trade Marketing - Ebu) (India)
🏢 Bajaj Auto
📍 India