We are looking for a data-driven and result-oriented Performance Marketing Specialist with at least 3
years of hands-on experience managing paid media campaigns across Google Ads, Meta Ads, and
Reddit Ads. The ideal candidate should have robust expertise in full-funnel performance marketing,
advanced conversion tracking, and campaign optimisation with a focus on maximising ROI and
reducing acquisition costs.
Key Responsibilities
1. Performance Marketing
- Plan, execute, and optimise paid campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- Reddit Ads
- Manage monthly advertising budgets while achieving lead generation and revenue targets.
- Develop and execute full-funnel marketing strategies for customer acquisition and remarketing.
- Continuously improve ROAS, CPA, CAC, CTR, Conversion Rate, and overall campaign efficiency
2. Google Ads
- Hands-on experience managing:
- Performance Max (PMax)
- Demand Gen Campaigns
- Search Campaigns
- Display Campaigns
- Video Campaigns
- Remarketing Campaigns
- Build audience strategies using first-party data and customer signals.
- Optimise bidding strategies, asset groups, audience signals, and conversion goals.
3. Meta Ads
- Manage lead generation and conversion-focused campaigns.
- Implement and troubleshoot:
- Meta Pixel
- Meta Conversion API (CAPI)
- Event Matching
- Server-side Tracking
- Create and optimise custom audiences, lookalike audiences, and retargeting campaigns.
- Analyse campaign performance and recommend optimisation strategies
4. Reddit Ads
- Plan and execute Reddit advertising campaigns.
- Configure Reddit Pixel and Conversion Tracking.
- Build subreddit-based audience targeting strategies.
- Monitor campaign performance and optimise based on engagement and conversions
5. Tracking & Analytics
- Implement complete tracking using:
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Meta CAPI
- Reddit Pixel
- Set up and validate:
- Lead Tracking
- Purchase Tracking
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