NEOLYTIX
ABM Specialist / Assistant Manager
Account-Based Marketing · Healthcare SaaS · Senior Associate / AM band FUNCTION
MarketingEXPERIENCE
3–5 YearsLOCATION
Gurugram (Onsite)SHIFT
UK (1:30–10:30)Role Overview
Neolytix is a US-headquartered healthcare BPO/KPO serving 280+ healthcare organizations across RCM, Credentialing & Provider Enrollment, Medical Coding, Virtual Medical Assistants, and Payer Analytics, with delivery centers in Gurugram and Manila — including our proprietary InCredibly credentialing platform. We are transitioning from a services company to a Services-as-Software model.
The ABM Specialist / Assistant Manager owns Neolytix’s account-based marketing motion across 1:1 (strategic named accounts), 1:few (ICP segment clusters, e.g., rural hospital RCM), and 1:many (programmatic, intent-gated) tiers. You’ll build and run intent-driven account scoring, tiered engagement playbooks, and enrichment workflows in close partnership with Sales, Demand Generation, and Product Marketing — turning signal data into prioritized, sales-ready accounts.
Key Responsibilities




Account Segmentation & Tiering
- Define and maintain target-account universes across all three ABM tiers — 1:1 strategic, 1:few ICP clusters, and 1:many programmatic segments.
- Set tier-specific playbooks: bespoke for 1:1, shared with light personalization for 1:few, and rules-based programmatic for 1:many.

Intent Signal Monitoring & Scoring
- Own recurring intent-signal ingestion (ZoomInfo intent, Apollo, Definitive Healthcare) and convert raw signals into scored account briefs (HOT/WARM/WATCH).
- Track signal trends (warming/cooling accounts) and flag ICP-fit exceptions before accounts are actioned.
- Maintain the state/tracking files and cadence that keep signal briefs current and non-duplicative day over day.

Enrichment & Data Hygiene
- Run account and contact enrichment (Apollo, ZoomInfo) once accounts transparent a signal threshold — firmographic and contact data complete before handoff.
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📌 Account Based Marketing (Gurugram)
🏢 Neolytix
📍 Gurugram