Description
Key Responsibilities

? Marketing Campaign Strategy & Audience Development
- Design data-driven marketing strategies for banking products based on historical campaign performance.
- Develop AI/ML models to optimize campaign ROI and customer targeting.
- Build and validate campaign audiences aligned with approved strategies.

? Campaign Performance Analysis & Reporting
- Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
- Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
- Perform segmentation using decision trees and clustering techniques.
- Execute statistical A/B testing to evaluate campaign effectiveness.
- Translate client requirements into technical specifications and deliver data-backed solutions.
- Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Responsibilities
Key Responsibilities

? Marketing Campaign Strategy & Audience Development




- Design data-driven marketing strategies for banking products based on historical campaign performance.
- Develop AI/ML models to optimize campaign ROI and customer targeting.
- Build and validate campaign audiences aligned with approved strategies.

? Campaign Performance Analysis & Reporting
- Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
- Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
- Perform segmentation using decision trees and clustering techniques.
- Execute statistical A/B testing to evaluate campaign effectiveness.
- Translate client requirements into technical specifications and deliver data-backed solutions.
- Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Qualifications
Required Skills & Qualifications
- Bachelor’s or Master’s degree in Computer Science, Data Science, Statis

📌 Business Analyst (Ahmedabad)
🏢 EXL
📍 Ahmedabad