Job Summary:
As the Marketing Lead for the Youth Cluster, this role will be responsible for driving the marketing vision and building a deep consumer understanding to shape content, brand, and platform strategies. The incumbent will lead end-to-end marketing for youth-focused properties while anchoring a strong insights engine to decode evolving youth behavior, trends, and cultural shifts.

About the team:
The Youth Cluster is dedicated to engaging urban Indian youth through compelling, culturally relevant content across platforms such as MTV. Built as an agile and modular ecosystem, the cluster operates at the intersection of content, culture, and community.

The team focuses on creating consumer-centric, platform-agnostic experiences that resonate with the dynamic preferences of India’s youth. From reality formats and music to anime, pop culture, the cluster aims to stay ahead of trends and shape conversations that matter to young audiences.
With a strong emphasis on experimentation, speed, and innovation, the Youth Cluster brings together content, marketing,



and insights to build future-ready entertainment brands that are deeply embedded in youth culture.

Key Responsibilities:
- Lead the overall marketing strategy and annual communication plan for the Youth Cluster across platforms and properties.
- Drive high-impact launch campaigns and sustenance initiatives to build reach, engagement, and brand affinity.
- Build and anchor a solid consumer insights engine to decode youth behaviour, cultural trends, and content preferences.
- Translate consumer and content insights into actionable strategies for content development, brand positioning, and audience growth.
- Own end-to-end brand communication across channels including digital, social, on-air, PR, and on-ground activations.
- Drive growth through performance marketing, social ecosystems, and creator/influencer collaborations.
- Identify emerging youth subcultures (music, gaming, anime, creators) and integrate t

📌 Senior Director (Mumbai)
🏢 JioStar
📍 Mumbai