SEO Strategy & Vision

• Develop and own the multi-year SEO roadmap aligned with business goals.

• Set measurable OKRs for organic search; track and report performance to leadership.

• Stay ahead of algorithm changes, industry trends, and competitive landscape shifts.

• Define the right mix of technical SEO, content SEO, and link-building initiatives.

Technical SEO

• Lead technical audits and prioritise fixes — crawlability, indexation, Core Web Vitals, site architecture,

structured data.

• Partner with Engineering to ensure SEO requirements are built into product and platform roadmaps.

• Drive implementation of schema markup, hreflang, canonicals, and other technical elements.

• Own SEO tooling stack selection and integration (Screaming Frog, Ahrefs, SEMrush, GSC, etc.).

Content & On-Page SEO

• Collaborate with the Content team to build topical authority through strategic content clusters.

• Own keyword research frameworks, content briefs, and on-page optimisation guidelines.

• Identify content gaps and opportunities through competitive and SERP analysis.





• Guide writers and editors on SEO best practices without compromising content quality.

Off-Page SEO & Authority Building

• Design and oversee a white-hat link acquisition strategy.

• Build relationships with publishers, partners, and digital PR teams.

• Monitor and maintain domain authority; manage disavow processes when necessary.

Analytics & Reporting

• Define SEO KPIs — organic sessions, rankings, CTR, crawl health, share of voice.

• Build and maintain dashboards in Looker Studio / GA4 / Search Console.

• Provide regular performance updates and actionable insights to stakeholders.

• Conduct SEO impact attribution and incrementality analysis.

Team & Stakeholder Management

• Build, mentor, and manage a high-performing SEO team (in-house and agency).

• Evangelise SEO across the organisation — train cross-functional partners.

• Manage SEO agency and freelancer relationships, budgets, and

📌 SEO Head (Bengaluru)
🏢 Digimark Agency
📍 Bengaluru