Medical Representative
JOB DESCRIPTION
Role Area Business Manager-Metro
Designation Assistant Manager – Deputy Manager
Function Sales
Department Domestic Sales
Reporting to Regional Business
Manager
Job Grade L4B
Direct Reportees 4 - 5
Indirect Reportees NA
Role Objective: Drive achievement of sales targets within a geographic area (district) by effectively managing a team of
sales associates
KEY RESPONSIBILITIES
Business Development
? Execute defined sales and marketing plans with a focus on Key Account Management, high-end HCP engagement
and corporate hospitals in metro and Tier 1 cities
? Gather market feedback and communicate insights to the marketing team including information on new geographic
areas, emerging HCPs in practice, and competitor intelligence
? Participate in cycle meetings to understand campaigns and processes, ensuring the team's thoroughness and
preparation
? Leverage data, dashboards and analysis to support sales associates with reviews
Sales Management
? Validate standard visit list, tour plans (MTCP> STP >MTP)
and coverage plan with a data-driven, branding-focused
approach, strategically targeting corporate accounts and potential prescribers in metro and Tier 1 cities
? Prepare the team for in-clinic discussions by facilitating practice, strategy understanding and product knowledge by
effective utilisation of In-clinic effectiveness Program (ICEP) coaching tool
? Validate current/transferred HCPs and recommend additions and deletions to the standard visit list
? Evaluate metrics like call average coverage/repeat coverage and create plan to address gaps during the weekly
reviews and Joint Field Work plans
? Plan monthly visits and manage vacant areas by assigning potential HCPs during the vacancy period
? Conduct periodic review meetings to provide updates to Regional Business Manager and Zonal Business Manager,
ensuring adherence to the Sales Review Scorecard framework
? Ensure timely submission of all required documents, including daily call rep