Job Description

Job Title:

Mgr - Brand Manager

Level:

EX

Function:

Brand Management

Department (Sub-function)

Marketing
- JOB PURPOSE
- INTERACTION WITH STAKEHOLDERS

Internal

External

Direct

EBU>Brand Management

Industry Experts, Vendors

Indirect
- JOB REQUIREMENTS

Educational Qualifications

Essential: Management || Business Management

Preferred Institution: Any Premier Insitute

Desired Qualification: Graduate||Any stream/branch

Work Exp

Min: 5

Max:10

Industry Specification

Consumer Durables, Consumer Goods, FMCG, Paints

Addnl Requirements

Age

Min: 28

Max: 35

Need for travel

Travel will not be frwquent but may be involved based on business need
- KEY COMPETENCIES

Technical/Functional

1. Conceptual & Practical understanding of Marketing/Brand Management

2. Deploying successful Brand Campaigns

3. Understanding of digital marketing

4. Understanding of Trade Marketing

5. Solid Analytical Skills.

6. Deep Understanding of sales processes.

Behavioural





EX - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations

5. KEY RESPONSIBILITIES

1. Brand Management:

a. Drives the Marketing Activation by through appropriate ATL/BTL marketing activities.

b. Manage product road map and life cycle.

c. Plan, develop & rollout BTL activation in requirement with the defined sales objectives.

d. Manages the product launches and activations by defining communication strategy, processes and collaterals.

e. Measure effectiveness of BTL Activities through PDCA check.

f. Manages corporate marketing activities by handling the website and PR related activities.

g. Provides market intelligence to various partners i.e. the Communication agencies, BTL agencies, Media agencies & PR agencies.

h. Plan, develop & rollout BTL activation in requirement with the defined sales objectives.

2. Brand Strategy:

a. Understands the positioning & attributes of the brands to deploy an effective brand strategy to achieve market lead

📌 Mgr (Marketing - Ebu) (India)
🏢 Bajaj Auto
📍 India