What You Will Own
AI-enabled content engine: Create high-quality B2B content for LinkedIn,
email, website, presentations and campaign assets using AI-assisted workflows
without compromising originality, accuracy or brand voice.
* Social and executive visibility: Develop posts, carousels, short-form
videos, explainers and thought-leadership content for company and leadership
channels.
* Campaign activation: Support integrated campaigns across organic social,
email, webinars, events and selected paid channels—from idea and asset creation
to publishing and optimisation.
* Content repurposing: Turn webinars, podcasts, case studies, blogs, reports
and presentations into multiple audience-ready formats for different stages of
the B2B buyer journey.
* Market and account intelligence: Use AI and research tools to track
industry shifts, customer priorities, competitors, content trends and
account-level opportunities.
* Marketing operations: Help manage content calendars, campaign workflows,
publishing schedules, asset libraries and cross-functional coordination.
* Performance improvement:
Track reach, engagement, traffic, leads and
content contribution; translate results into practical recommendations and
rapid experiments.
* AI experimentation: Evaluate emerging tools, build reusable prompts and
workflows, and identify where AI can improve marketing quality, speed,
personalisation and productivity.What Success Looks Like
* Consistent delivery of relevant, brand-aligned content across priority B2B
channels.
* Faster content production through repeatable AI workflows and smart
repurposing.
* Improved engagement, campaign responsiveness and contribution to qualified
demand.
* Transparent monthly learning loops: what worked, what did not, and what should
be tested next.
* Growing ownership—from executing briefs to proactively suggesting campaign
and content opportunities.What You Bring
* 1–3 years of total experience; around 2 years in B2B marketing, technology
marketing, content
📌 Marketing Executive (Pune)
🏢 clarion
📍 Pune