Assistant Manager, Digital Marketing
Department: Off-Platform Marketing
Location: Mumbai

Role Overview
The candidate will help manage our Digital Marketing campaigns for the Title marketing business, and other pods when needed. The incumbent will own full funnel digital marketing, driving discovery, viewership, and sustained engagement through sharp media planning, experimentation, and data-backed optimization. The role sits at the intersection of performance marketing and content-led growth in a fast-evolving, high-velocity environment.

Responsibilities
- Work with the team to define digital media strategies and performance marketing plans for titles across AVOD, SVOD or hybrid objectives, aligned to business and content briefs
- Set overall performance strategy based on title-level success metrics such as views, completion, repeat consumption, and subscriptions, with a strong focus on measurable outcomes
- Plan, deploy, and optimize performance marketing campaigns across platforms to drive scale, efficiency, and learning for an emerging content format




- Aid partnership with third-party platforms (Google, Meta, etc.) to unlock innovative solutions and impact-led executions during key launches
- Collaborate closely with internal stakeholders including Analytics, Product, Content, and Comms to improve targeting, tracking, attribution, and optimization frameworks tailored to Title consumption
- Own end-to-end delivery across performance platforms; proactively identify opportunities to improve CPAs, reduce wastage, and maximize campaign efficiency
- Manage media agencies and external partners to ensure seamless execution, quick turnaround, and high-quality delivery in a dynamic launch environment
- Drive periodic performance reviews and deep-dive analyses; translate data into explicit narratives, insights, and action plans to inform future launches and scale strategies
- Explore tech, API, and feed-based integrations to enhance performance marketing capabilities and ena

📌 Assistant Manager (Mumbai)
🏢 JioStar
📍 Mumbai