The
Demand Generator (DG) is
field-based demand creation professional
responsible for building influencer-led demand,
executing product sampling and demonstrations, activating
key dealers, and delivering measurable secondary sales
volumes within the assigned territory. The professional will be responsible for independently influencing contractors, OEMs, architects, interior designers, and allied
influencers to drive sustained demand.
Key Responsibilities:
- Identify, engage, and enroll contractors, OEMs, applicators, architects, and interior designers
- Build and manage a strong influencer base capable of generating repeat demand
- Execute product sampling, trials, and on-site demonstrations
- Convert product trials into regular usage through follow-ups and application support
- Identify and activate key dealers to enable influencer-led demand pull
- Ensure product availability and strong influencer–dealer linkage
- Drive consistent secondary sales volumes from the enrolled influencer base.
- Track demand-to-volume conversion and report performance regularly.




- Coordinate closely with Regional Managers, Area Managers, and internal teams

Performance Focus:
- Secondary volume delivery
and consistency
- Influencer
enrolment, productivity and retention
- Dealer
activation and pull-through demand
- Quality and sustainability of the demand pipeline

Skills & Competencies:
- Strong
field execution and territory management
capability
- Deep
understanding of influencer-driven demand models
- Excellent
relationship-building and negotiation skills
- Ability
to work independently with minimal supervision

Requirements
Experience & Eligibility:
- 1.6–8 years of experience in demand
generation, influencer management, or B2B sales
- Prior experience in wood coatings, paints, or allied
industries preferred
- Robust working relationships with contractors, OEMs, architects, and interior designers

Benefits
Fixed CTC+ Variables

📌 Demand Generator (Lucknow)
🏢 Corporate Stalwarts
📍 Lucknow