Assistant Manager – Public Relations (Sports)

Role Purpose
The Assistant Manager – PR (Sports) will own end-to-end media and narrative management for the sports portfolio, driving both flawless business-as-usual execution and two strategic step-changes for the function: building a credible, board-ready measurement framework that connects PR activity to business outcomes, and consistently generating high-impact ideas that create conversation around the brand — whether tied to a live event or standing entirely on their own. This is a role for someone who wants to move PR to a key business impact function & would relish the challenges by breaking current ground.

Key Responsibilities

1. Core Media & Reputation Management (BAU)
- Own the day-to-day media relationship map across sports, business, and entertainment beats — print, digital, wires, broadcast, and key trade press.
- Draft and manage the full press release lifecycle: announcements, statements, rights deals, and league/tournament news, ensuring message discipline and CXO sign-off standards.



Partner with Corporate Communications in order to ensure alignment with the overall narrative of the organisation.
- Build and maintain the media monitoring and daily clippings process; track share of voice, tonality, and competitive coverage.
- Manage press conferences, media days, athlete/talent availabilities, and on-ground media logistics for marquee properties and events.
- Prepare briefing notes, Q&A; documents, and talking points for spokespersons and senior leadership ahead of interviews, panels, and press interactions.
- Act as first point of contact for reactive and issues-management scenarios; draft holding statements and coordinate rapid-response with legal, business, and leadership stakeholders.
- Manage PR agency and vendor relationships — briefing, output quality, timelines, and budget tracking.
- Coordinate with digital/social teams to ensure earned media narratives are amplified and consistent across owned chan

📌 Assistant Manager (Mumbai)
🏢 JioStar
📍 Mumbai