Basic Details: Fill the required information about business, unit, location, position, reports to position and date of updation of JD

Business

Health Insurance

Unit

Aditya Birla Health Insurance Company Ltd

Location

Mumbai

Poornata Position Number of the job

Reports to: Poornata Position Number

129148

Poornata Position Title of the job

Area Manager – Direct Sales

Reports to: Poornata Position Title

Head – Direct Channel

Function

Sales

Reports to: Function

Sales

Department

Sales – Online

Reports to: Department

Sales

Designation of the Employee

Area Manager – Direct Sales

Designation of the Manager

Head – Direct Channel

Date of writing/updation of JD

Job Purpose: Write the purpose for which the job exists (in 2-3 lines)

The purpose of the job is to develop and ensure execution of the sales distribution strategy for the allotted channel, ensure achievement of the given sales targets by ensuring that the team capacity is fulfilled and the team is adequately trained and hand-held to ensure achievement of desired productivity.

Dimensions:



Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.

Team Size

Particulars

FY 18

FY 19

FY20

Direct

12

12

15

Topline (GWP)

Metric

Units

FY18B

FY19

FY20

GWP

Rs Cr

20

38

45

Business Ratios

Measure

FY18B

FY19

FY20

Claims Ratio

14%

17%

17%

Expense Ratio

108%

47%

28%

FLS Productivity

Channel

FY 18

FY 19

FY 20

Direct

1.5

1.65

1.8

Market Share

FY18

FY19

FY20

1.3%

3.2%

6.4%

Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section

About The Health Insurance Industry –

While the current market sees more than 15 non-life players in the private space and 5 exclusive private players in the health insurance space trying to capture a sizable

📌 Deputy AM (India)
🏢 Aditya Birla Capital
📍 India