Hiring: Senior Performance Marketing Manager (Meta & Google Ads)

Location: Mumbai (Work from Office)

Industry Preference: D2C | Beauty | Skincare | Cosmetics | FMCG | Wellness | Consumer Brands | Performance Marketing Agency

Experience: 4- 8 Years

About the Role

We are looking for an experienced Senior Performance Marketing Manager to lead end-to-end performance marketing initiatives across Meta and Google platforms. The ideal candidate should have a strong track record of scaling D2C brands, managing high advertising budgets, optimizing campaign performance, and driving profitable customer acquisition through data-driven marketing strategies.

Key Responsibilities

- Own and execute the complete paid marketing strategy across Meta (Facebook & Instagram) and Google Ads.
- Plan, launch, optimize, and scale campaigns to maximize revenue and customer acquisition.
- Manage monthly advertising budgets of 50 Lakhs to 1 Crore+ while maintaining profitability.
- Monitor and optimize key performance metrics including ROAS, MER, CAC, CPA, CTR, CPC, CPM, Conversion Rate, AOV, LTV:CAC, and Revenue.
- Build structured A/B testing frameworks for creatives, audiences, landing pages, offers, bidding strategies, and campaign structures.
- Analyze customer journeys, conversion funnels, attribution, and website performance to identify growth opportunities.
- Collaborate with creative teams by providing performance-driven creative briefs and recommendations.
- Manage and troubleshoot tracking infrastructure including Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM), Enhanced Conversions, and conversion tracking.
- Ensure accurate attribution, reporting,



and data consistency across advertising and analytics platforms.
- Work closely with E-commerce, CRM, Product, Website, Creative, Finance, and Operations teams to align marketing initiatives with business goals.
- Prepare daily, weekly, and monthly performance reports with actionable insights and recommendations.
- Stay updated with the latest platform updates, AI tools, automation, and digital marketing best practices.

Required Skills

- 4 to 8 years of hands-on experience in Performance Marketing, Media Buying, or Growth Marketing.
- Strong expertise in Meta Ads Manager and Google Ads.
- Hands-on experience with GA4, GTM, Meta Pixel, Conversion API (CAPI), Enhanced Conversions, and attribution models.
- Strong understanding of Shopify analytics and D2C e-commerce ecosystems.
- Experience managing and scaling advertising budgets of 50 Lakhs+ per month.
- Excellent knowledge of campaign optimization, audience segmentation, remarketing, and conversion rate optimization (CRO).
- Strong analytical skills with experience using Excel, Google Sheets, and Looker Studio.
- Ability to interpret data, identify trends, and implement growth strategies.
- Excellent communication, stakeholder management, and collaboration skills.

Preferred Industry Experience

Candidates with experience in D2C, Beauty, Skincare, Cosmetics, FMCG, Consumer Brands, Wellness, Lifestyle, or Performance Marketing Agencies will be highly preferred.

What We're Looking For

- Proven success in scaling paid campaigns while maintaining profitable ROAS.
- Strong ownership mindset with attention to detail.
- Ability to work in a fast-paced, high-growth workplace.
- Passion for experimentation, data-driven decision-making, and continuous optimization.

📌 Performance Marketing Manager (Mumbai)
🏢 Bizaccen Knnect
📍 Mumbai