Pls find below JD & Requirement for PM/SR PM profile.
Segment: Pediatric Preferred other's segment is ok.
Experience: Minimum 2 Yrs experience in Pharma PMT( Marketing)
Qualification: B.Sc./Bpharma + MBA
Role & Responsibility:
- Developing brand strategy and positioning of assigned portfolio
- Managing product lifecycle (pre-launch, launch, growth, maturity)
- Creating marketing plans and campaigns
- Coordinating with medical, regulatory, sales, and market access teams & Field force for execution
- Analyzing market trends, competitor activity, and sales data
- Managing brand budgets and forecasts
- Recent Product Launch
- Fieldwork & Training
Key Responsibilities:
Strategic
- Market segmentation and targeting
- Brand positioning and differentiation
- Competitive analysis
- Portfolio management
Tactical
- Campaign development (digital, print, conferences)
- Sales force materials (visual aids, detailing aids)
- KOL engagement strategy
- Product launch planning
Analytical
- Sales performance tracking
- ROI analysis of campaigns
- Market share evaluation
- Forecasting and demand planning