Digital Marketing Executive – Job DescriptionJob SummaryWe are looking for a creative and results-driven Digital Marketing Executive to develop and execute digital marketing campaigns, increase brand awareness, generate leads, and improve online engagement.
- Key ResponsibilitiesPlan and execute digital marketing campaigns across various online channels.
- Manage social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Create and coordinate engaging content, posts, reels, blogs, and promotional materials.
- Manage SEO activities to improve website rankings and organic traffic.
- Plan and manage Google Ads, Meta Ads, and other paid advertising campaigns.
- Monitor website traffic, campaign performance, leads, and conversions.
- Prepare weekly and monthly digital marketing performance reports.
- Conduct keyword research, competitor analysis, and market research.
- Manage email marketing and WhatsApp marketing campaigns where required.
- Coordinate with the sales and content teams for lead generation and conversion.
- Identify new digital marketing trends and recommend current strategies.
- Track campaign ROI and optimize campaigns based on performance.
- Required SkillsKnowledge of SEO, SEM, Social Media Marketing, Google Ads, and Meta Ads.
- Basic knowledge of Google Analytics/GA4 and Google Search Console.
- Good content writing and communication skills.
- Knowledge of Canva or other basic design tools is an advantage.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.
Creative thinking with a results-oriented approach.