The Sales Engineer role as a combination of technical sales, customer handling, and service coordination:
- Understand customer requirements and recommend the right liquid filling machine.
- Generate leads through calls, WhatsApp, email, social media and other channels.
- Prepare technical quotations and proposals based on customer requirements.
- Explain machine specifications, working, features and benefits to customers.
- Conduct product demonstrations and technical presentations.
- Handle technical queries and provide suitable solutions.
- Follow up with customers from inquiry → quotation → negotiation → order closure.
- Coordinate with production and design teams for customized machine requirements.
- Support the sales team during customer meetings and discussions.
- Provide video-call support for basic technical queries when required.
- Maintain customer data,
follow-up records and sales activities in ERP/CRM.
- Prepare sales reports, inquiry reports and follow-up reports.
- Develop long-term relationships with B2B customers.
- Visit customers for technical discussions, demonstrations and requirement analysis when required.
- Assist the service team in understanding customer requirements and machine applications.
- During free time, support production, machine testing, assembly and other technical activities.
Ideal profile: Engineering/Diploma background with positive communication, technical understanding, sales ability and willingness to learn. Freshers with good communication and technical skills can also apply.