Marketing Manager - Retail Store Location Zirakpur Salary 6 LPA Experience Required 5 - 6 Years Employment Type Full-Time Role Overview We are looking for a agile and result-driven Marketing Manager to lead and execute marketing strategies for our retail store The role focuses on driving footfall boosting sales strengthening brand visibility and ensuring effective promotional planning aligned with business goals Key Roles Responsibilities Plan and execute end-to-end promotional campaigns to increase store visibility and sales Coordinate with operations and sales teams to forecast stock requirements based on marketing plans and seasonal demand Collaborate with influencers creators and local brand ambassadors to promote products and store presence Manage outdoor advertising initiatives including hoardings banners in-store branding and local activations Plan and execute VTL Below The Line marketing activities such as events mall activations roadshows and in-store promotions Strategize SKU planning in coordination with merchandising and procurement teams to support marketing campaigns Develop and execute brand promotion strategies aligned with store positioning and target audience Monitor campaign performance and provide regular reports and insights for improvement Ensure consistency in brand communication across all platforms and touchpoints Required Skills Qualifications 5-6 years of experience in retail marketing or brand management Strong knowledge of promotions influencer marketing and offline advertising channels Good understanding of retail dynamics customer behavior and product positioning Excellent communication planning and coordination skills Ability to manage multiple campaigns and meet deadlines effectively Preferred Profile Graduate MBA in Marketing or related field Experience in handling retail or FMCG brand promotions is an added advantage Job Type Full-time Pay 50 000 00 - 60 000 00 per month Work Location In person