1 Job Overview The Social Media Manager will be responsible for developing and executing digital marketing strategies to enhance the company s brand presence across social media platforms The role focuses on real estate and construction marketing engaging prospective clients showcasing projects and building trust through content 2 Key Responsibilities Strategy Planning Develop and implement a comprehensive social media strategy aligned with business objectives Identify target audiences homebuyers investors corporate clients and create platform-specific campaigns Stay updated with the latest digital marketing trends in the real estate sector Content Creation Management Plan and manage a monthly content calendar for Facebook Instagram LinkedIn Twitter X YouTube and WhatsApp marketing Coordinate with designers photographers and videographers to create high-quality visuals reels and promotional videos of projects Write engaging captions posts blogs and ad copies Highlight ongoing projects construction progress customer testimonials and CSR activities Campaign Management Manage paid ad campaigns Facebook Ads Google Ads Instagram promotions Optimize ads for lead generation and conversions Monitor ad spend ROI and performance metrics Community Engagement Respond promptly to comments messages and inquiries on all platforms Engage with customers through interactive posts polls quizzes contests Manage and grow the company s online community Analytics Reporting Track and analyze KPIs engagement rate reach impressions click-throughs leads generated Generate weekly and monthly reports for management Recommend improvements based on data-driven insights 3 Skills Qualifications Educational Background Bachelor s degree in Marketing Mass Communication Business Administration or a related field Master s degree MBA in Marketing Digital Marketing preferred but not mandatory Skilled Experience 2-4 years of experience in digital marketing social media management Experience in real estate construction or lifestyle industry preferred Technical Skills Proficiency in social media tools Meta Business Suite Hootsuite Buffer Canva etc Knowledge of Google Analytics SEO and PPC campaigns Basic design and video editing skills Photoshop Premiere Pro Canva Soft Skills Excellent communication English Hindi local language is a plus Creative thinking and storytelling ability Strong organizational and multitasking skills Analytical mindset with attention to detail 4 Key Performance Indicators KPIs Growth in followers and engagement rate Number of leads generated via social media ROI on ad spend Consistency and quality of content Customer feedback and online reputation management 5 Compensation Benefits Competitive salary based on experience Performance-based incentives Provident Fund PF and Employee State Insurance ESI benefits Professional training and certification opportunities 6 Career Path Social Media Manager Digital Marketing Lead Head of Marketing Communications Job Type Full-time Pay 10 893 99 - 38 378 53 per month Ability to commute relocate Singanallur Coimbatore Tamil Nadu Reliably commute or planning to relocate before starting work Required Application Question s Do u have experience in videography photography editing Work Location In person

📌 Social Media Manager (Tamil Nadu)
🏢 SKS Shree Krishna Shelters Private
📍 Tamil Nadu