Marketing Manager Location Gurgaon Experience 4-6 Years Industry Finance and Accounts B2B and B2C What We re Looking For We re on the hunt for a agile Marketing Manager who thrives at the intersection of creativity and performance This individual will lead our marketing efforts to drive visibility brand leadership and business growth through integrated high-impact strategies The ideal candidate will bring a strong background in B2B and B2C marketing preferably in the finance and accounts sector paired with a deep understanding of digital channels content marketing and demand generation Key Responsibilities Growth Marketing Campaigns Design and execute multi-channel marketing campaigns to drive qualified leads and revenue pipeline Own funnel performance lead nurturing and marketing ROI Social Media Content Strategy Manage content planning and execution with a focus on LinkedIn Grow our social presence organically and boost engagement with compelling narratives Branding Industry Recognition Enhance brand visibility through PR initiatives award nominations and strategic partnerships Maintain a consistent and impactful brand voice across all touchpoints SEO Website Management Oversee website content and SEO to improve traffic and discoverability Partner with designers developers to optimize UX and landing page performance Lead Funnel Management Build and manage lead capture systems and gated content strategies Ensure seamless CRM integration for tracking and nurturing leads Event Marketing Lead strategy and execution for webinars conferences and thought leadership events Leverage events for brand visibility and lead generation Market Positioning Messaging Craft compelling narratives aligned with business priorities and market trends Position the brand as a leader in the finance accounts space Analytics Insights Track and report on campaign performance social metrics and SEO health Derive actionable insights to refine strategy and drive outcomes Must-Have Qualifications 4-6 years of experience in B2B marketing finance and accounts sector preferred Proven expertise in growth marketing lead generation and content-led campaigns Demonstrated success in social media growth especially LinkedIn and brand development Proficiency with SEO tools Google Analytics and reporting dashboards Strong communication storytelling and creative brief development skills Core Skills Growth Marketing o Performance Campaigns o Social Media Strategy o Content Marketing o Lead Generation o SEO Optimization o Google Analytics o Brand Building o Award Submissions o Campaign Reporting o B2B Marketing Job Type Full-time Pay 800 000 00 - 1 000 000 00 per year