About the Role We re seeking a passionate and dynamic Brand Manager to join our growing team in Calicut If you have 3-4 years of experience in brand management and a proven track record of building and nurturing brands we want to hear from you You ll be instrumental in shaping Make Your Own Perfume MYOP s identity driving marketing initiatives and ensuring a consistent and compelling presence in the market This is an exciting opportunity to make a significant impact and contribute to our continued success in the personal fragrance industry Key Responsibilities Brand Strategy Development Assist in developing and executing comprehensive brand strategies for MYOP Make Your Own Perfume that align with business objectives Conduct market research to understand consumer insights market trends within the fragrance beauty industry and competitive landscapes Marketing Campaign Management Support the planning execution and optimization of integrated marketing campaigns across various channels digital social media traditional media events etc specifically tailored for the MYOP Make Your Own Perfume brand Content Messaging Collaborate on creating compelling brand messaging and content that resonates with our target audience for MYOP Make Your Own Perfume and maintains brand consistency across all touchpoints Performance Monitoring Track and analyze MYOP Make Your Own Perfume s brand performance using key metrics providing regular reports and actionable insights to improve strategies Cross-Functional Collaboration Work closely with sales product development e g new fragrance components packaging creative teams and external agencies to ensure cohesive brand communication and execution for MYOP Make Your Own Perfume Budget Management Assist in managing marketing budgets effectively and efficiently for MYOP Make Your Own Perfume initiatives Market Analysis Keep a pulse on industry trends in the fragrance and beauty sector competitor activities and consumer preferences to identify new opportunities for MYOP Make Your Own Perfume s growth Requirements Bachelor s degree in Marketing Business Administration or a related field 3-4 years of proven experience in brand management marketing or a similar role preferably in the D2C beauty cosmetics or personal care industry Robust understanding of brand principles consumer behavior and marketing strategies Experience with digital marketing channels social media SEO SEM basics content marketing Excellent communication interpersonal and presentation skills Analytical mindset with the ability to interpret data and draw actionable conclusions Creative thinking and problem-solving abilities particularly in a consumer-facing brand context Ability to work independently and as part of a collaborative team Proficiency in English knowledge of Malayalam is a plus Benefits ESI PF Health Insurance

📌 Brand Manager (Kerala)
🏢 Make Your Own Perfume (MYOP
📍 Kerala