A Job Purpose The Design Creative Lead is responsible for shaping and evolving the brand s visual identity design language and creative expression across all content and campaign touchpoints This role blends hands-on design craft with creative leadership ensuring the highest standards of visual storytelling consistency and innovation Partnering closely with copy leads strategists content producers and social teams the Design Creative Lead drives integrated creative concepts that inspire engage and deliver business impact across global markets B Key Accountabilities Creative Design Leadershipo Define and champion the brand s global visual identity ensuring consistency across all channels and markets Lead the conceptualization and design of multi-channel campaigns digital content social media assets brand experiences and internal communications Partner with the Copy Creative Lead to develop integrated ideas that combine powerful visuals with compelling narratives Ensure all design outputs are aligned with brand strategy audience insights and business goals Elevate the creative standard by pushing for innovation in visual storytelling formats and technologies Brand Identity Governanceo Evolve and maintain the brand s design systems toolkits and style guides Ensure visual consistency across global regional and local executions Develop scalable templates and frameworks for use by in-house teams and external agencies Act as a brand guardian balancing creative innovation with adherence to core identity principles Digital Social Media Focuso Create visually compelling platform-native assets for social and digital channels Partner with social media teams to explore new design formats such as short-form video graphics AR filters interactive assets and motion graphics Ensure design solutions are optimized for performance engagement and accessibility Stay ahead of design and digital trends applying emerging visual styles and technologies where relevant Collaboration Cross-Functional Work Collaborate with strategists marketers content creators and product teams to deliver holistic creative solutions Work closely with production teams to ensure quality execution across print digital video and experiential formats Present creative concepts and design systems to senior stakeholders with clarity and impact Partner with external agencies freelancers and creative vendors as needed Team Leadership Mentorshipo Lead mentor and inspire a team of designers motion artists and visual storytellers Foster a cooperative inclusive and high-performing creative culture Encourage experimentation innovation and continuous learning within the design team Provide feedback and guidance to help team members grow in craft and strategic thinkingC Skills Qualities RequiredStrong conceptual thinker with the ability to translate brand strategy into impactful visual design Experience with motion graphics video graphics and interactive design preferred Expert knowledge of design software Adobe Creative Suite Figma motion design tools Deep understanding of digital and social-first design principles Ability to balance creativity with strategic business and brand objectives Excellent presentation and communication skills Strong leadership skills with experience managing design teams or projects Culturally attuned with a passion for design trends and innovation

📌 Senior Manager - Creative Design (Gurugram)
🏢 Air India
📍 Gurugram