Location Mumbai Experience 3-5 Years Department Marketing Brand Strategy Reports to CEO About Biofrost Biofrost is challenging the traditional Indian remedy landscape by championing Cold Therapy Cryotherapy as the superior solution for pain relief muscle stiffness and quick recovery We are a fast-growing D2C FMCG brand building a scientific athletic and innovative identity We are seeking a Content Social Brand Manager to be the driving creative force You will own the narrative the calendar and the engagement turning complex science into relatable scroll-stopping content for the Indian consumer Key Responsibilities 1 Content Strategy Creation The Storyteller Narrative Ownership Develop and maintain a cohesive content strategy across all digital touchpoints Social Media Blog Email Website A Content Scientific Translation Translate the principles of cold therapy e g how it reduces inflammation and numbs pain into engaging simplified educational content bridging the gap between medical efficacy and consumer understanding Copywriting Write compelling high-converting copy for all marketing needs including ad creatives email newsletters website banners and product descriptions Visual Direction Conceptualize and script all visual assets including short-form video scripts Reels Shorts static graphics and infographic concepts Ensure all content maintains a premium icy Biofrost aesthetic 2 Social Media Community Management The Voice Platform Management Own the content calendar posting and scheduling across key channels Instagram YouTube Facebook and LinkedIn Audience Engagement Actively manage and grow the Biofrost community Respond to comments DMs and user queries with the brand voice turning followers into loyal advocates Localization Skillfully use Hinglish and culturally relevant references e g Bollywood Cricket regional festival trends to make the content resonate deeply with the Indian audience Social Listening Monitor social media trends competitor activity and brand mentions to identify reactive content opportunities and mitigate potential PR issues 3 Blog SEO Content Blog Ownership Manage the entire blog lifecycle from keyword research working with the SEO team to writing editing and publishing articles focused on pain management recovery science and muscle health Ensure all published content is accurate brand-aligned and adheres to regulatory guidelines for health and wellness claims What You Bring to the Team Experience 3 years in a content creation copywriting or social media management role preferably within a D2C FMCG or Health Wellness brand in India Portfolio A strong portfolio demonstrating success in creating high-engagement social media content especially short-form video scripts Reels and high-quality long-form articles Digital Fluency Mastery of social media platforms content scheduling tools and basic analytics e g Meta Insights Language Skills Exceptional command of English and solid proficiency in Hindi Hinglish for effective audience connection The Hustle A proactive hands-on approach You are not just a strategist you are a builder who gets things done quickly and creatively Why Join Biofrost Category Creation Be a key player in popularizing Cold Therapy a disruptive category in the huge Indian pain relief market Creative Freedom This role offers immense creative freedom to define the look feel and voice of a brand from the ground up Impact Work directly with the leadership team in a fast-paced environment where your content drives daily brand sentiment and awareness Competitive Pay We offer industry-standard salaries with performance incentives Job Type Full-time Pay 600 000 00 - 1 200 000 00 per year Work Location In person

📌 Content & Social Brand Manager (Maharashtra)
🏢 Bio Frost
📍 Maharashtra