Job Summary This role is responsible for planning executing and optimizing digital marketing initiatives to drive student enrolment strengthen brand visibility and enhance the university s online presence It requires a balance of creativity analytical skills and project management with a robust focus on lead generation digital campaign performance and multi-channel engagement The position works closely with internal teams and external partners to support the university s enrolment and branding goals Key Responsibilities 1 Campaign Management Plan execute and optimize digital marketing campaigns across platforms including SEO SEM social media Meta LinkedIn YouTube etc email marketing and display advertising Ensure alignment of campaigns with enrolment timelines academic programs and overall brand strategy 2 Lead Generation Conversion Develop and implement strategies to generate high-quality student inquiries and applications Optimize conversion funnels landing pages and user journeys to improve application and enrolment rates 3 Analytics Reporting Monitor and evaluate campaign performance using analytics tools such as Google Analytics CRM dashboards and advertising platform insights Track ROI CPL CAC and other KPIs prepare regular reports with data-driven insights and recommendations 4 Content Social Media Management Manage and update social media channels and website content to ensure accuracy engagement and brand consistency Collaborate with creative and content teams to develop engaging posts digital assets and storytelling materials 5 Budget Oversight Assist in planning and monitoring digital marketing budgets Ensure efficient allocation of spends across campaigns and platforms to maximize returns 6 Collaboration Vendor Management Coordinate with admissions branding academic departments and external agencies to ensure integrated and timely campaign execution Manage relationships with digital marketing agencies media partners and freelancers as required 7 Market Research Insights Conduct research on industry trends competitor strategies audience behaviour and emerging digital tools Identify opportunities for new initiatives pilot projects and innovative outreach strategies Job Types Full-time Permanent Pay 500 000 00 - 800 000 00 per year Work Location In person

📌 Digital Marketing - Mid Level (Telangana)
🏢 Sreenidhi University
📍 Telangana