About Us Zycus recognized by leading analyst firms in procurement technology empowers teams to unlock deep value through its comprehensive Source-to-Pay S2P solutions At the heart of our S2P solution is the Merlin Agentic Platform which orchestrates intelligent AI agents to deliver simplified productive and compliant processes The Merlin Intake Agent offers business users unparalleled ease of use increasing adoption rates and significantly reducing non-compliant spending For procurement teams the Merlin Autonomous Negotiation Agent handles tail spend autonomously securing additional savings the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy We Are An Equal Opportunity Employer Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment We do not discriminate against applicants on the basis of race color religion gender sexual orientation national origin age disability or any other legally protected characteristic All hiring decisions will be based solely on qualifications skills and experience relevant to the job requirements Zycus is looking for a Senior Manager - Performance Marketing with around 10 years of experience in performance marketing especially in B2B industry This is an Individual Contributor IC Subject Matter Expert SME role requiring deep expertise in Google Ads LinkedIn Ads and Meta Ads with proven success in scaling high-budget campaigns and delivering measurable ROI The role is strategy-focused requiring strong business acumen hands-on channel expertise and the ability to independently drive enterprise pipeline growth Key ResponsibilitiesOwn the end-to-end strategy and execution of paid media campaigns across Google Ads Meta Ads Youtube Ads and LinkedIn Ads Lead audience segmentation for US and global markets to maximize targeting efficiency Manage and optimize large-scale budgets with a strong focus on ROI and pipeline contribution Design and run Account-Based Marketing ABM campaigns leveraging platforms like Demand base or 6Sense Implement advanced measurement frameworks attribution CAC CPL MQLs SQLs ROI to guide campaign strategy Partner with GTM sales content and design teams to align campaigns with business objectives Act as the Performance Marketing SME - advising stakeholders and introducing best practices Stay ahead of industry trends platform innovations and emerging tools to maintain a competitive edge Job Requirement Experience 8-10 years of experience in paid media roles Solid hands-on experience managing LinkedIn Ad campaigns Google Ads Search and Display Meta Ads Facebook and Instagram and Youtube Ads Strong track record of managing large budgets with clear ROI impact Education MBA from a reputable business school Technical Skills Proficiency in analysing advertising data using tools like Google Analytics Proficiency in working with Google Tag Manager Familiarity with CRM systems e g Salesforce and marketing automation platforms e g Eloqua Ability to manage and optimize campaign budgets effectively Creative Skills Strong capability in developing and refining ad creatives and messaging Ability to provide creative inputs that align with brand guidelines and campaign objectives Soft Skills Excellent communication skills to convey complex data insights effectively Ability to craft visual data stories that drive decision-making Preferred Skills Experience with Demandbase or 6Sense or Factors for targeted B2B campaigns Certifications in Linkedin Ads DemandBase Google Ads or Meta Blueprint are a plus WHY JOIN US Be the Performance Marketing SME for a globally recognized B2B SaaS leader Drive impact at scale with enterprise-level campaigns and advanced Martech Competitive compensation growth opportunities and the chance to work in a high-performing global team About Us Zycus recognized by leading analyst firms in procurement technology empowers teams to unlock deep value through its comprehensive Source-to-Pay S2P solutions At the heart of our S2P solution is the Merlin Agentic Platform which orchestrates intelligent AI agents to deliver simplified efficient and compliant processes The Merlin Intake Agent offers business users unparalleled ease of use increasing adoption rates and significantly reducing non-compliant spending For procurement teams the Merlin Autonomous Negotiation Agent handles tail spend autonomously securing additional savings the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy