Ready to lead disrupt and reinvent the sleep industry We are Emma - The Sleep Company Founded in 2015 we ve become the world s largest D2C sleep brand available in over 35 countries with more than 25 stores across Europe Recommended by leading consumer associations in EMEA APAC and the Americas we develop the best sleep comfort products that empower our customers to awaken their best every day At Emma we are a community of smart driven people united by a strong culture of collaboration teamwork and knowledge sharing We think big take ownership and are empowered to drive meaningful impact Through hands-on experience mentorship and continuous learning we drive our own growth and learning With Emmies from over 60 nationalities and offices across multiple regions our diverse perspectives enrich our workplace culture Ready to shape the future of sleep with us Let s make it happen About Emma India Emma India is a rapidly growing ecommerce company specializing in premium mattresses and sleep accessories We provide our customers with the ultimate sleep experience Globally the company is present in 33 countries and is the global leader in the space In India the business is relatively new and growing quickly As we continue to expand our presence in the Indian market we are seeking an Offline Growth Manager to join our dynamic team This role is crucial in driving our business growth by combining expertise in social media marketing and business development What You ll Own Store performance optimization Drive Like-for-Like LFL growth across COCO FOFO stores improve footfall demo conversion funnels AOV UPT attachment rate pillows bases protectors and NPS Build weekly performance dashboards traffic CVR ATV UPT CPA per walk-in margin and run structured growth sprints with store managers Standardize retail SOPs VM demo scripts lead capture appointment setting CRM follow-ups Coach staff on selling skills design incentives aligned to revenue mix and CSAT Reduce leakages shrinkage control returns claims discount discipline New region store evaluation Create a market prioritization model macro demand mattress category size competitive density rentaIs capex payback Own feasibility studies site scoring and P L for each project capex opex break-even payback IRR Lead end-to-end launches with cross-functional teams legal lease design VM supply chain HR IT POS Establish ramp-up playbooks to hit Month-3 Month-6 run-rate targets Offline marketing BTL O2O Plan and execute local area marketing LAM society RWA activations mall kiosks RWAs gated communities corporate tie-ups roadshows mattress trial zones Manage store-catchment performance marketing maps listings discovery platforms to drive quality walk-ins and appointment bookings Own BTL vendors agencies budgets creative production permissions and measurement Track cost-per-walk-in cost-per-demo cost-per-sale and incrementality vs baseline reallocate spend to highest-ROI channels Integrate O2O lead capture to CRM appointment calendars remarketing and post-visit follow-ups Who You Are You have a Bachelor s Master s degree in business marketing or a related field Having 2-3 years of work experience in retail growth expansion is a plus You have strong communication and interpersonal skills You have strong English communication skills You are comfortable with data analysis You have a customer-centric mindset You are a creative thinker and has the ability to adapt to changing market trends You are based in or can relocate work in Gurgaon will involve travelling If you are a dynamic and motivated individual with a passion for business development and retail we encourage you to apply for this exciting prospect to contribute to the success of Emma India Join us in providing India with the best sleep experience possibleBecome an Emmie Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off We want you But only if you re willing to go all in Only if you re willing to question disrupt innovate and create from the ground up We proudly celebrate diversity We are an equal-opportunity employer committed to promoting inclusion in our workplace We consider all qualified applicants for employment without regard to race ethnic origin religion or belief gender gender identity or expression sexual orientation national origin disability or age Our aim is to get back to you in a couple of days however we are currently receiving a large number of applications and this might lead to a delay in the process We will get back to you as soon as possible

📌 Growth Manager - Offline (New Delhi)
🏢 Emma – The Sleep
📍 New Delhi