This role is for one of our clients Industry Marketing Seniority level Mid-senior level Min Experience 8 years Location India JobType full-time Role Overview We are looking for a agile and strategic Head of Marketing to lead the global marketing charter for a high-growth company in the health and wellness sector This is a leadership position with ownership over brand strategy demand generation product marketing corporate communications and international market presence The ideal candidate brings a strong B2B marketing background and a proven track record of building brands and driving revenue impact through integrated marketing efforts You will work closely with cross-functional leaders across Product Sales R D and Regulatory to ensure marketing efforts are fully aligned with business objectives customer needs and global growth ambitions Key Responsibilities1 Strategic Brand Leadership Define and evolve the global brand identity and narrative to reflect the company s mission and scientific credibility Build brand salience across key markets through consistent messaging design and storytelling Manage the rollout of brand guidelines across all internal and external touchpoints 2 B2B Marketing GTM Execution Develop and execute go-to-market strategies for key product lines Lead market research segmentation and competitive analysis to sharpen product positioning and customer targeting Design and deploy high-impact campaigns to reach brand owners manufacturers formulators and distribution partners globally 3 Global Events Market Activation Lead end-to-end planning of trade shows exhibitions and conferences across North America Europe and Asia Drive demand generation and brand visibility through immersive booth experiences and content Optimize lead capture nurturing and ROI measurement from all events 4 Product Content Marketing Own the creation of technical marketing content sales collateral and product education materials Collaborate with product and R D teams to translate complex innovations into compelling narratives Ensure marketing supports every stage of the customer journey from awareness to consideration and conversion 5 Digital SEO Performance Marketing Develop a content and performance marketing engine to drive qualified leads via digital channels Own SEO strategy website performance LinkedIn engagement and email marketing programs Build systems to measure report and iterate based on performance data and KPIs 6 Corporate Communications Thought Leadership Spearhead internal and external communications including press releases leadership content newsletters and PR initiatives Establish the company s voice as a category leader through executive visibility and thought leadership Foster media relationships and strategic partnerships that expand the company s global reach 7 Team Budget Management Hire lead and develop a high-performing marketing team across functions and geographies Define marketing OKRs and KPIs manage annual marketing budgets and campaign execution timelines Promote collaboration across business units and act as a bridge between marketing and core functions Qualifications MBA in Marketing or a Master s in Life Sciences Pharmaceuticals with specialization in Marketing is preferred 10-15 years of experience in B2B marketing roles ideally within wellness healthtech life sciences or allied sectors Proven track record of scaling global brands and leading cross-border marketing campaigns Hands-on experience with trade shows GTM planning brand communications and digital strategy Strong leadership stakeholder management and analytical skills Experience working in high-growth entrepreneurial environments Success Metrics Brand visibility and recall in key global regions Growth in marketing-sourced pipeline and conversions ROI from campaigns and event participation Successful and timely product launches Team retention and leadership development Key SkillsB2B Marketing Brand Strategy Product Marketing Trade Show Leadership Content Marketing Corporate Communications Digital Marketing Cross-Functional Collaboration Team Management Go-To-Market Strategy

📌 Head Of Marketing (India)
🏢 Weekday`
📍 India