Assist in the formulation of strategies to build a lasting digital connection with consumers- Plan and monitor the ongoing company presence on social media Twitter Facebook etc - Launch optimized online adverts through Google Adwords Facebook etc to increase company and brand awareness- Be actively involved in SEO efforts keyword image optimization n etc - Prepare online newsletters and promotional emails and organize their distribution through various channels- Provide creative ideas for content marketing and update the website- Collaborate with designers to improve user experience- Measure performance of digital marketing efforts using a variety of Web analytics tools Google Analytics WebTrends etc - Acquire insight into online marketing trends and keep strategies up-to-date- Maintain partnerships with media agencies and vendors ref updazz com