Your responsibilities will include Developing and executing comprehensive communication plans to drive awareness and or consideration for our categories Work closely with category teams to align brand positioning with business goals MBA PGDM in Marketing or Communications Bachelor s degree in Design Mass Communication Fine Arts or related field is a plus 5-8 years of relevant experience in FMCG FMCD organizations or leading creative brand consulting agencies Proven experience in managing integrated marketing campaigns ATL BTL Digital PR Retail Demonstrated ability to lead creative development in rapid-paced high-visibility brand environments Experience working with and managing external creative media agencies Leading Both Product Brand Campaigns Strategizing Executing Product Launches Devising Marketing Strategies Plans Integrated marketing communication brand Strategy media Planning consumer centricity Collaboration critical Thinking product curiosity Creative appreciation content strategy Design Thinking or Creative Strategy Digital Marketing Certification Ability to manage multiple projects and stakeholders simultaneously Passionate about consumer brands culture and storytelling