Key Responsibilities Press Relations Media Outreach Draft edit and distribute press releases media statements and authored articles Build and maintain strong relationships with journalists editors influencers and media houses across print digital and broadcast platforms Drive consistent media coverage aligned with brand campaigns product launches and corporate announcements Digital Brand Integrations Identify and secure integration opportunities across YouTube Instagram OTT platforms and other digital channels Collaborate with influencers content creators and production teams for effective brand placements Production House Agency Collaboration Maintain strong partnerships with production houses digital content studios and creative agencies Develop and pitch creative brand partnership ideas for entertainment and educational content Content Creation Editorial Write and edit authored articles speeches op-eds and leadership talking points Ensure all communications reflect a consistent and compelling brand voice Celebrity Management Coordinate with celebrity managers and talent agencies for brand endorsements Manage contracts PR planning and campaign communication for celebrity-led initiatives Strategic PR Planning Execution Develop and implement proactive PR strategies aligned with business goals Monitor media trends track brand reputation and provide crisis communication support Event Campaign PR Support product launches webinars panel discussions and brand events with full PR planning Secure strong pre-event and post-event media coverage Key Requirements 9-12 years of proven experience in PR preferred sectors Publishing FMCG Media Education Strong network of journalists editors influencers and media professionals Hands-on experience in digital PR and influencer marketing Excellent writing editing and communication skills Ability to independently create press materials and campaign content Familiarity with YouTube OTT and social media integration formats Experience in celebrity management and coordination is a strong plus Highly organized proactive and detail-oriented Preferred Qualifications Bachelor s or Master s in Mass Communication Journalism PR Marketing or related field PR agency background or experience managing PR for consumer-facing brands Strong portfolio of successful PR campaigns and media coverage Job Type Full-time Pay 50 000 00 - 66 000 00 per month Work Location In person