About Us Vibrant Publishers is a leading independent publishing house specializing in career academic and business books designed to empower learners and professionals worldwide We are looking for a dynamic and strategic Marketing Lead who will drive brand awareness lead generation and sales growth across multiple channels Role Overview As the Marketing Lead you will be responsible for developing and executing integrated marketing strategies to promote our publications across digital Amazon and institutional channels You will lead a small team collaborate with internal stakeholders Sales Editorial Design and ensure all marketing activities align with company goals and brand standards Key Responsibilities Strategy Planning Develop and own the overall marketing strategy and calendar for Vibrant Publishers Identify target audiences and create tailored marketing campaigns to reach them Set and monitor KPIs for brand awareness lead generation conversion and retention Campaign Management Lead content marketing initiatives including email campaigns newsletters blog content social media and influencer collaborations Plan and execute paid ad campaigns Google Ads Amazon Ads Meta LinkedIn Coordinate seasonal and title-specific promotions especially for Amazon and direct-to-consumer Amazon E-Commerce Marketing Optimize product listings on Amazon SEO A content keywords visuals Drive reviews ranking and traffic using internal tools and external agencies Monitor sales reports and performance metrics on Amazon KDP Seller Central and other platforms Team Leadership Manage and mentor marketing executives interns or freelancers Oversee the content design and execution of all marketing materials and campaigns Analytics Reporting Track ROI of campaigns using tools like Google Analytics HubSpot Amazon dashboards etc Prepare monthly performance reports and present insights and recommendations to leadership Qualifications Bachelor s degree in Marketing Communications Business or related field MBA preferred 5-7 years of progressive experience in marketing preferably in publishing e-commerce or edtech sectors Strong knowledge of Amazon marketing SEO SEM email automation tools and analytics Excellent verbal and written communication skills Experience managing a small team and collaborating cross-functionally Creative mindset with a data-driven approach Preferred Skills Experience with publishing tools KDP IngramSpark and Amazon Seller Central Proficiency in design tools like Canva or Adobe Creative Suite Familiarity with PR media outreach and event webinar planning What We Offer Competitive salary as per industry standards Flexible working hours with hybrid remote options A team-oriented mission-driven team culture Opportunities for learning growth and creativity Application Notice Please note that all applicants must apply exclusively through the following form link https forms gle fJktzrhRVcrRy9d89 Applications submitted via email or other channels will not be considered We appreciate your cooperation and look forward to reviewing your application Job Types Full-time Part-time Internship Pay 25 568 92 - 38 612 39 per month Schedule Day shift Morning shift Application Question s Total Experience Current CTC Expected CTC Notice Period Work Location In person Expected Start Date 15 08 2025