Job Title Head Offline Marketing Location Thane Maharashtra Working days Monday to Saturday Job Type Full time Company Overview Rainbow Group of Companies is a leading educational institution dedicated to providing quality education and concentrating mainly on student success We are looking for a passionate Offline Marketing Specialist to join our team and help us promote our programs and services through traditional marketing channels Job Summary The Offline Marketing Head will be responsible for developing and executing marketing strategies that enhance brand awareness and drive enrollment through offline channels This role will involve collaborating with various departments managing campaigns and analyzing performance to optimize results Job Responsibilities - Strategy Development Create and implement offline marketing strategies that align with the institution s goals and target audience He She will be responsible for building a strong community connection and will also be handling ATL BTL activities - Event Planning Organize and manage promotional events such as open houses workshops and community outreach programs to attract prospective students - Print Marketing Design and oversee the production of print materials brochures flyers posters to effectively communicate program offerings and key messages - Direct Mail Campaigns Plan and execute targeted direct mail campaigns to reach potential students and parents ensuring effective messaging and design - Partnerships Establish and maintain relationships with local schools organizations and community groups to promote educational offerings - Market Research Conduct market research to identify trends opportunities and competitors in the educational landscape - Budget Management Manage the offline marketing budget ensuring efficient allocation of resources for maximum impact - Performance Analysis Track and analyze the performance of offline marketing initiatives providing insights and recommendations for improvement Qualifications - Bachelor s or Master s degree in Marketing Communications Business or a related field - Proven experience in offline marketing preferably in the educational sector - Strong understanding of traditional marketing channels and tactics - Excellent communication organizational and project management skills - Creative mindset with the ability to develop engaging marketing materials - Ability to work collaboratively in a team environment and manage multiple projects simultaneously - Vendor contacts and management skills Preferred Qualifications - Experience with event planning and execution - Familiarity with digital marketing principles and how they integrate with offline efforts - Knowledge of the local education market and community What We Offer - Competitive salary and benefits package - Opportunities for professional development and growth - A collaborative and supportive work environment Contact us (phone hidden) hr recruiter3 rainbowinternationalschool in Job Type Full-time Pay 60 000 00 - 90 000 00 per month Work Location In person

📌 Offline Marketing Manager (Maharashtra)
🏢 Rainbow international school
📍 Maharashtra