Brand Social Media Marketing Job Summary The Brand Social Media Marketing Manager will be responsible for building strengthening and managing the company s brand presence across all digital and offline channels This role oversees brand strategy social media content planning influencer partnerships and community engagement The ideal candidate is a creative storyteller with strong strategic thinking excellent communication skills and a deep understanding of digital platforms trends and consumer behavior Key Responsibilities 1 Brand Strategy Management Develop and execute brand positioning messaging and identity across all customer touchpoints Ensure brand consistency in visual and verbal communication across marketing product sales and customer service teams Oversee creation of brand assets such as logos guidelines campaign themes and digital creative Monitor brand perception conduct competitor research and identify opportunities for differentiation 2 Social Media Strategy Execution Own the end-to-end social media strategy across platforms such as Instagram Facebook LinkedIn Twitter X YouTube and emerging platforms Plan create and publish engaging content including posts reels stories and videos Develop monthly content calendars and manage day-to-day posting and community interactions Analyze social media performance metrics and optimize content for reach engagement and follower growth 3 Campaign Planning Management Design and execute integrated marketing campaigns digital offline to support product launches events and brand initiatives Collaborate with creative teams designers writers and external agencies for campaign execution Track and measure campaign ROI engagement and overall brand impact 4 Influencer Community Management Identify onboard and manage influencers creators brand ambassadors and partners Develop influencer marketing strategies to drive brand awareness and conversions Manage online communities respond to comments messages and engage with followers proactively 5 Content Development Creative Direction Lead the creation of high-quality creative content graphics videos photos that reflect brand personality Oversee production shoots creative briefs and content revisions Maintain a strong pulse on social trends pop culture platform updates and audience preferences 6 Analytics Reporting Track KPIs across brand health social media growth engagement and campaign performance Provide insights and recommendations for continuous improvement Use tools like Meta Insights Google Analytics LinkedIn Analytics Sprout Social Hootsuite and others Required Skills Qualifications Bachelor s degree in Marketing Communications Media or related field 4-7 years of experience in brand management social media marketing or digital marketing Proven track record in managing successful social media campaigns and brand-building initiatives Robust understanding of social media platforms algorithms and content best practices Excellent storytelling visual communication and copywriting skills Experience in influencer marketing and community building Ability to analyze data and convert insights into strategies Proficiency with creative tools Canva Adobe Suite CapCut etc is a plus Preferred Qualifications Experience in eCommerce consumer brands lifestyle tech hospitality or startup ecosystems Experience leading creative teams or managing agencies Knowledge of brand equity measurement and customer experience frameworks Strong knowledge of emerging digital trends AI tools short-video formats social commerce Key Attributes Creative thinker with strong aesthetic sense Strategic data-driven mindset Exceptional communication and presentation skills Highly organized detail-oriented and proactive Ability to thrive in fast-paced collaborative environments Contact-(phone hidden) HR Job Types Full-time Permanent Pay 800 000 00 - 1 100 000 00 per year Work Location In person

📌 Social Media And Marketing Manager (Haryana)
🏢 CrazyNeon
📍 Haryana