Job Title UI UX Designer Website Design Optimization Location On-site Employment Type Full-time Department Digital Marketing About the Role We are looking for a talented UI UX Designer to design improve and optimize our website s user experience visual identity and conversion pathways The ideal candidate will understand modern design principles user psychology responsive layouts and data-driven UX improvements You will be responsible for creating intuitive user flows clean and attractive interfaces and well-structured content that enhances user engagement and increases lead generation Key Responsibilities UX User Experience Conduct UX research user behavior analysis competitor research audits and usability testing Develop user flows information architecture and wireframes for new pages or redesigns Identify UX bottlenecks and propose improvements based on data and best practices Conduct mobile tablet and desktop UX optimization to ensure a seamless responsive experience Collaborate with marketing and development teams to ensure consistent messaging and functionality UI User Interface Create visually appealing website designs that align with brand guidelines Design high-fidelity mock-ups landing pages layouts icons and UI components Improve visual hierarchy readability and aesthetics across the entire website Prepare clean developer-ready design files using Figma Adobe XD or Sketch Ensure design consistency accessibility compliance and best-practice usability standards Testing Optimization Work with analytics tools Google Analytics Hotjar etc to identify user behaviour patterns Run A B tests and support continuous conversion rate optimization CRO Monitor user interactions and refine designs based on feedback and performance metrics Required Skills Qualifications Proven experience as a UI UX Designer with a strong online portfolio websites preferred Proficiency in Figma Sketch Adobe XD Illustrator Photoshop or similar tools Strong understanding of UX principles responsive design accessibility WCAG and web standards Experience creating wireframes user flows prototypes and high-fidelity designs Ability to translate complex information into clear easy user-friendly interfaces Understanding of website behavior analytics Google Analytics Hotjar etc Strong communication skills and ability to present design concepts to non-design stakeholders Preferred Qualifications Nice to Have Experience with B2B SaaS or data-based websites Basic understanding of HTML CSS to communicate effectively with developers Experience with A B testing and conversion optimization Familiarity with SEO-driven UX and content structuring Motion graphics or UI animation experience micro-interactions subtle animations Personal Attributes Highly detail-oriented and creative User-centered mindset with strong problem-solving skills Comfortable taking ownership and driving design decisions Ability to work independently and in collaboration with marketing and development teams Ability to manage multiple projects with deadlines Job Types Full-time Permanent Pay 15 000 00 - 20 000 00 per month