Job Title Brand Manager Location Udaipur Ahmedabad Experience Required 2 - 5 Years Retail D2C - preferred from Food brand experience Employment Type Full-time Role Objective The Brand Manager represents the D2C brand s vision on-ground ensuring strategic alignment with business goals delivering an exceptional customer journey and maintaining a strong product feedback loop between customers and brand teams This role connects marketing strategy customer insights and sales execution ensuring that every interaction enhances brand perception and drives measurable growth Strategic Alignment Align every in-store activity with the brand s overall marketing and customer engagement strategy Maintain deep understanding of the brand s mission product positioning and key differentiators Act as a brand guardian to ensure tone message and visual identity remain consistent across touchpoints Work closely with Sales Marketing and CX teams to ensure campaign goals are translated into measurable field execution Contribute to building a unified D2C customer experience strategy by sharing ground-level insights Customer Journey Management Design and deliver an exceptional customer journey from brand discovery to post-purchase engagement Understand customer personas and tailor communication accordingly Ensure that each customer touchpoint demo sampling purchase is seamless and on-brand Track customer interactions analyze behavioral patterns and recommend experience improvements Support loyalty-building by promoting repeat engagement and word-of-mouth marketing Product Feedback Loop Act as a bridge between customers and the brand s product development and marketing teams Collect structured and actionable feedback from consumers regarding taste quality usability packaging and pricing Maintain records of recurring issues trends and suggestions to improve product offerings Identify opportunities for product innovation or new SKUs based on regional preferences Participate in internal review meetings to present consumer insights and help shape new product launches Core Responsibilities Detailed 1 Brand Visibility Merchandising Execute in-store online branding and visual merchandising as per brand guidelines Ensure planogram compliance correct pricing and updated promotional display materials POSM Maintain product hygiene availability and presentation on shelves Regularly audit store branding online market places for wear-outs or outdated materials and request replacements 2 Customer Interaction Conversion Engage customers and create an emotional connection with the brand story Educate customers on product features benefits and USPs through live demos and storytelling Handle objections confidently and guide customers toward informed purchase decisions Convert product trials into sales while maintaining a consultative and friendly tone 3 Market Intelligence Competitor Tracking Observe competitor activities visibility pricing and customer reactions Identify emerging trends regional preferences and gaps in the product mix Provide timely reports on competitor promotions and consumer feedback patterns Help the brand remain competitive and agile in evolving market conditions 4 Training Process Adherence Attend regular brand and product training sessions to stay updated Follow grooming communication and brand presentation standards consistently Maintain discipline punctuality and reporting accuracy Assist in training recent promoters and support team onboarding 5 Data Reporting Submit detailed reports on sales footfall and engagement metrics Log qualitative feedback such as customer emotions pain points and recurring themes Use CRM or digital tools for structured data entry and performance tracking Collaborate with marketing analytics teams for data-driven campaign reviews Skills Competencies Required Strategic Thinking Aligns on-ground execution with brand vision and marketing goals Customer Experience Focus Creates engaging seamless journeys that drive satisfaction and loyalty Communication Storytelling Strong verbal skills confidently presents brand values and product benefits Sales Persuasion Converts interactions into sales through confident demos and active listening Analytical Mindset Gathers and interprets customer feedback for actionable insights Brand Presentation Maintains grooming discipline and consistency with brand identity Collaboration Works effectively with sales marketing and store teams to deliver unified outcomes Adaptability Thrives in fast-paced D2C and modern trade environments Tech Reporting Basic Excel CRM proficiency for tracking sales and engagement metrics Ownership Proactive in resolving issues ensuring smooth operations and customer delight Educational Qualification Graduate in Marketing Business Retail or Consumer Behaviour preferred Training or certification in Customer Experience Brand Communication Merchandising added advantage Experience Criteria for Brand Manager Candidates Minimum 5-8 Years in Brand Management Proven track record in building and scaling consumer brands preferably in FMCG health foods or clean-label categories Experience in D2C and Omnichannel Strategy Hands-on experience in launching and managing brands across digital platforms retail and institutional channels Campaign Leadership Across Diverse Markets Led successful brand campaigns in urban and rural India with sensitivity to cultural and linguistic diversity Product Positioning in Innovation-Driven Categories Experience promoting tech-enabled or research-backed products e g functional foods nutraceuticals sustainability-driven offerings Impact Storytelling Cause-Driven Branding Demonstrated ability to craft narratives around social impact sustainability or community empowerment ideally with tribal or farmer-based initiatives Cross-Functional Collaboration Worked closely with R D sales design and operations to ensure brand consistency and product-market fit Data-Driven Brand Optimization Familiarity with brand health metrics consumer insights and performance dashboards to guide strategic decisions Experience with Packaging Visual Identity QR-Based Engagement Exposure to packaging innovation traceability tools and interactive brand formats e g QR codes single-serve formats Job Types Full-time Permanent Benefits Cell phone reimbursement Health insurance Internet reimbursement Provident Fund Work Location In person

📌 Brand Manager (Gujarat)
🏢 Tribleveda
📍 Gujarat