Job Title Digital Marketing Specialist Location Kalbadevi Mumbai Key Responsibilities Search Engine Optimization SEO Conduct keyword research and competitor analysis Optimize website content on-page elements and technical SEO Manage backlink strategies and improve domain authority Monitor search engine ranking performance and provide reports Social Media Optimization SMO Develop and implement social media strategies across platforms Facebook Instagram LinkedIn Twitter etc Create engaging content to increase brand visibility and audience engagement Track and analyze social media performance metrics Google Ads Plan set up and manage PPC campaigns Search Display Remarketing Optimize ads for maximum ROI and conversion rates Conduct A B testing of ad creatives audiences and keywords Monitor daily performance and prepare campaign reports Facebook Ads Create and manage Facebook Instagram advertising campaigns Set up audience targeting budgeting and bidding strategies Optimize campaigns to increase reach engagement and conversions Track performance through Meta Ads Manager Google Analytics Reporting Set up tracking goals and events in Google Analytics GA4 Analyze website traffic user behavior and conversion paths Provide data-driven insights and monthly performance reports Identify improvement areas to enhance campaign effectiveness Qualifications Bachelor s degree in Marketing Business or related field 1-3 years of experience in digital marketing adjust as needed Strong knowledge of SEO tools Ahrefs SEMrush Google Search Console Hands-on experience with Google Ads and Facebook Ads Proficiency in Google Analytics GA4 Excellent communication and analytical skills Job Type Full time Pay 20 000 00 - 35 000 00 per month

📌 Digital Marketing Specialist (Maharashtra)
🏢 PMV Groups
📍 Maharashtra