Advitya Healthcare Pvt Ltd Position Digital Marketing Executive Location Kasba Digital marketing Reporting to Head of Digital Key Responsibilities Digital Strategy Campaigns Plan execute and optimize digital marketing campaigns across channels such as Social Media Facebook Instagram LinkedIn Google Ads Search Display and other relevant platforms Budget management and allocation for digital ads Content Creation Management Create and schedule content posts images videos blog articles for social media website email newsletters etc Coordinate with graphic designers videographers freelancers to produce marketing creative that aligns with the brand SEO Website Management Perform on-page and off-page SEO to improve organic traffic keyword research meta tags link building Maintain and update the company website with current product pages promotions blogs Email Marketing CRM Design send and track email campaigns newsletters Use CRM tools to manage leads segment customers run drip campaigns and retention activities Analytics Reporting Monitor performance metrics CTR CPC ROAS conversion rate bounce rate etc Use tools like Google Analytics social media analytics to generate reports and insights Recommend optimizations based on data Lead Generation Conversion Optimization Work on increasing leads patients clients doctors depending on business model via paid and organic channels Improve landing pages calls to action CTAs user flow for better conversion Market Research Trends Keep up-to-date with healthcare pharma wellness industry trends competitors digital presence Identify new digital tools or platforms that can help the company s digital reach Collaboration Coordination Work closely with Sales Product Operations teams for aligning marketing with business objectives Coordinate with external agencies or vendors where needed for design ads content Skills Qualifications 0-2 years of experience in digital marketing healthcare experience is a plus but not mandatory Strong knowledge of digital marketing channels SEO SEM Google Ads PPC social media marketing Familiarity with tools Google Analytics GA4 Google Search Console Facebook Ads Manager etc Good content creation skills copywriting basic graphic video editing or used to collaborating with designers Analytical mindset ability to understand data draw insights suggest improvements Strong communication skills both written verbal Good organizational skills ability to manage multiple campaigns Ability to adapt in a fast-paced environment Salary Benefits Example Salary 10 000 - 25 000 per month depending on experience Performance bonus incentives based on campaign results Other benefits PF health insurance flexible working if possible etc Job Type Full-time Pay 10 000 00 - 25 000 00 per month Benefits Cell phone reimbursement Health insurance Provident Fund Work Location In person

📌 Digital Marketing Executive (West Bengal)
🏢 MA Pest Control
📍 West Bengal