Department Marketing Digital Communications Reports To Marketing Head Digital Marketing Manager Job Type Full-time Part-time Contractual as applicable Job Summary The Social Media Manager is responsible for developing implementing and managing social media strategies that enhance brand awareness engage the audience and drive growth across digital platforms This role involves creating and curating content monitoring social trends analysing performance and optimizing campaigns to achieve business objectives Key Responsibilities 1 Strategy Development o Design and execute comprehensive social media strategies aligned with the brand s goals and marketing plans 2 Content Planning Creation o Plan create and curate engaging high-quality content for various social media platforms e g Facebook Instagram Twitter LinkedIn YouTube 3 Community Management o Manage and engage with online communities by responding to comments messages and mentions promptly 4 Campaign Management o Develop and run paid and organic social media campaigns to promote products services or initiatives 5 Performance Monitoring Reporting o Track analyze and report key metrics engagement reach conversions etc to measure the effectiveness of social media activities 6 Trend Analysis o Monitor emerging social media trends tools and competitor activities to keep strategies current and competitive 7 Brand Consistency o Ensure all content aligns with the brand s tone values and visual guidelines 8 Cross-functional Collaboration o Coordinate with the content design sales and customer service teams to synchronize messaging and campaign efforts 9 Social Media Advertising o Plan and manage paid social ad budgets targeting creative and optimization 10 Crisis Management o Identify and manage potential social media crises ensuring timely and appropriate responses Required Skills and Qualifications Bachelor s degree in Marketing Communications Digital Media or related field Proven experience as a Social Media Manager or similar role Robust understanding of major social media platforms and their best practices Excellent written and verbal communication skills Proficiency with social media management and analytics tools Creative thinking with attention to detail and design aesthetics Ability to multitask and manage multiple projects in a fast-paced environment Analytical mindset for interpreting social media metrics and performance data Preferred Attributes Certifications in social media marketing or digital marketing Basic knowledge of SEO and content marketing principles Experience in influencer marketing and collaboration strategies Ability to work independently and proactively suggest new ideas Job Types Full-time Permanent Fresher Internship Contract length 6 months Pay 15 000 00 - 40 000 00 per month Work Location In person

📌 Social Media Manager (Uttar Pradesh)
🏢 Centurion Education
📍 Uttar Pradesh