About the Role We re looking for a Performance Marketing Manager to take end-to-end ownership of paid media campaigns across key digital platforms This role focuses on campaign management media buying and performance optimization to support overall business growth The ideal candidate is hands-on analytical and experienced in running high-efficiency campaigns for mobile-first products Key Responsibilities Campaign Management - Plan launch and manage paid marketing campaigns across Meta Google Ads YouTube OEMs affiliate networks etc - Own audience targeting budget allocation bid strategies and platform selection based on goals - Ensure timely execution and smooth delivery across all active campaigns Performance Optimization Analysis - Monitor key campaign metrics identify trends and implement optimizations to improve efficiency and performance - Run A B tests on creatives copy and audience segments - Use analytics and attribution tools e g Appsflyer GA4 Firebase to assess performance and inform decisions Creative Collaboration - Work closely with the design to develop high-performing ad creatives - Provide data-backed feedback and briefs for recent assets and campaign variations Cross-functional Alignment - Collaborate with product CRM and data teams to align campaign goals with broader business objectives - Partner with agencies publishers or channel representatives where applicableRequirements - 4-8 years of experience in performance marketing preferably for a mobile-first or consumer tech product - Strong hands-on experience with Meta Ads Manager Google Ads incl UAC and other digital buying platforms - Proficient in tools like Appsflyer Adjust GA4 Firebase - Strong analytical skills with a data-driven decision-making approach - Ability to manage multiple campaigns across channels with efficiency and accuracyPreferred Experience - Experience working on mobile apps or subscription-based business models - Exposure to full-funnel performance marketing and growth experimentation - Comfort with rapidly changing environments and performance-led cultures - managed monthly budgets upwards of - 50 lakhs across digital platforms ref updazz com